Latest news from media research industry
CIM Tender Digital Measurement
AGMA: Better, more accurate, more transparent and more verifiable
WEMF: Interview with Harald Amschler about WEMF surveys and audience research in general
Audience x Science 2022 – Call for content
50th Anniversary of CIM
How open and fair are the major “industry currencies” really?
Why media planning needs an index value for journalistic quality
Harald Amschler, WEMF, about combined print and online audiences of media brands.
WEMF’s Dr. Jella Hoffmann: No one currently knows what media use will look like in the ‘new normal’
Kantar and Ipsos appointed to deliver total media audience measurement solution in the Netherlands
Reference to an interesting article from a German trade magazine: How Google is driving the online advertising market into total dependency
Reference to an interesting article from a German trade magazine: Against Google’s market power
AGMA Horizont 201204
AIMC Live comes to transform programmatic campaigns with artificial intelligence
Virtual General Assembly postponed to 29 September 2020