Latest news from media research industry
How open and fair are the major “industry currencies” really?
Why media planning needs an index value for journalistic quality
Harald Amschler, WEMF, about combined print and online audiences of media brands.
WEMF’s Dr. Jella Hoffmann: No one currently knows what media use will look like in the ‘new normal’
Kantar and Ipsos appointed to deliver total media audience measurement solution in the Netherlands
Reference to an interesting article from a German trade magazine: How Google is driving the online advertising market into total dependency
Reference to an interesting article from a German trade magazine: Against Google’s market power
AGMA Horizont 201204
AIMC Live comes to transform programmatic campaigns with artificial intelligence
Virtual General Assembly postponed to 29 September 2020
AIMC launches a new Brand Media
ACPM Demain la Presse La soirée 2019
WEMF – Schweizerischer Medienforschungstag 2018
REMP – Journée suisse de la recherche média 2018
AIMC – EGM: at the vanguard of innovation on its 50 birthday