Romanian Association for Audience Measurement was founded in 2001 and has three categories of membership: television stations, advertisers and advertising agencies and media.
The Association is member of European Media Research Organisations (EMRO) and of International Joint Industry Committees Association (I-JIC).
Mrs Lucia Antal, ARMA’s President, is a member of the Board of the International Joint Industry Committees Association (i-JIC).
The Association runs different activities in order to accomplish its aims and objectives. Here you will some information about these activities.
Attendance of the International Joint Industry Committee (I-JIC) meetings
The Association is member of International Joint Industry Committee and attends the meetings of this organisation. I-JIC is a non-profit, non-governmental organisation which reunites organisations from the world whith the same aims and objectives as ARMA has. At the I-JICs’ meetings, the Association presents its activity in Romania, the issues encountered and obtains information about the activities of the I-JIC members in their countries.
Attendance of the European Media Research Organisations (EMRO) meetings. EMRO is an association that promote contact between organisations engaged in media research and between the persons involved in management, planning, execution and application of surveys and their data in audience measurement.
Organising meeting, symposiums and conferences regarding the audience measurement
In order to fulfill its aims and objectives, the Association organises meetings, symposions and conferences regarding the measurement audiences activities.
Realisation and providing of research studies and surveys in the audience field
The Association realizes research studies and surveys in the audience field in order to improve continously the TV audience measurement service.
Full name of the organisation:
Romanian Association for Audience Measurement (ARMA)
3A Promoroaca Street, 3rd floor, District 1, Bucharest, Romania
+40212331689 and +40212320757
Website: https://www.arma.org.roName(s) and Function(s) of main contact-persons in the organisation: