The independent Mediapulse Foundation has been mandated by the Swiss Confederation to measure the official statistics for the whole of the country on radio and TV usage in Switzerland. Since the Foundation does not have any commercial activities of its own, it entrusts this task to its two subsidiaries, Mediapulse AG and Publica Data AG.
Mediapulse plans, coordinates and carries out the measurement of radio and TV consumption in Switzerland. It takes scientific standards as the basis for running the Mediapulse radio panel and the Mediapulse TV panel.
Publica Data is a sales and marketing organisation for the compiled data that acts on behalf of its customers. It markets the independently compiled research data for all radio and TV programmes throughout Switzerland.
Full name of the organisation:
Mediapulse Foundation for Media Research
Mediapulse Corporation, Thunstrasse 18, PO-Box, 3000 Bern
+41 31 356 47 11
Fax: +41 31 356 47 21
Website: http://www.mpgruppe.chName(s) and Function(s) of main contact-persons in the organisation: