30/01/2026
This paper outlines the principles and audit practices applied by Joint Industry Committees (JICs) to the audience measurement systems they organize. It highlights audit processes that are continuous, proportional, and multi-layered, tailored to the characteristics of the measurement frameworks and the data they produce.
Building on the governance and organizational structure of JICs, the paper shows that these systems are subject to ongoing oversight, without the need for additional annual obligations. These practices provide a relevant reference framework for meeting the requirements of the European Media Freedom Act (EMFA), in particular with regard to the independent auditing of proprietary audience measurement systems.
This document was written in a joint effort by JICs from Austria (Media Analyse), Belgium (CIM), Czechia (ATO), Finland (Media Metrics Finland Oy), France (CESP), Germany (agma), Ireland (Television Audience Measurement Ireland CLG), Israel (IARB), Morocco (CIAUMED), The Netherlands (NMO), Portugal (CAEM), Romania (ARMA, BRAT), Spain (AIMC), Switzerland (Mediapulse, WEMF/REMP), Turkey (TIAK), the UK (UKOM) and Ukraine (TIC).
