Zurich
02/09/2025
Two new studies by PwC and gfs-zürich confirm: a credible, fact-checked environment is essential for both advertisers and consumers. Compared to social media, journalistic media score significantly higher, especially in terms of trust and credibility. With its new campaign «Credibility Works Better», the Swiss Media Publishers Association (VSM) highlights the advantages of journalistic media as more effective advertising environments.
You can learn more: here and here.
