Finland
Media Metrics Finland (MMF) is a non-profit limited company owned by publishers, broadcasters, media agencies and association of advertisers .
MMF has been commissioning the National Readership Survey, known as KMT since 1972. KMT provides print and digital readership currency for appximately 250 newspapers and magazines annually. In connection with the NRS, data on consumption habits, general media usage and consumer attitudes are also collected .
MMF has been providing the Finnish Internet Audience Measurement (FIAM) since 2014. FIAM is the official online audience measurement solution in Finland. Covering about 95% of Finnish online traffic, it reports on websites, services, apps, sales packages, and networks—primarily through weekly reach and other key metrics.
In April 2025 MMF was commissioned the governance of SpotOn video advertising measurement from two main commercial broadcasters to ensure transparent and impartial measurement . SpotOn video advertising measurement is a standardized and cross-platform method for measuring TV, streaming, and online video advertising. Governance of the measurement is overseen by an independent steering group including representatives from subscribing companies, data providers, media buyers, and advertisers.
MMF also audits about 70 exhibitions and fairs yearly as well as circulations of some 20 magazines and newspapers.
Full name of the organisation:
MediaAuditFinland Oy
Postal Address:
Lönnrotinkatu 5, 00120 Helsinki
Phone: +358 400 489 876
Email: kaija.sinko@mediametrics.fi
Website: www.mediametrics.fi
Name(s) and Function(s) of main contact-persons in the organisation:
Kaija Sinko