Italy
Auditel has adopted the governance model recognized as the most advanced worldwide: it is the Joint Industry Committee (JIC), a mixed-control organization that brings together all TV market players, namely broadcasters, advertising investors, media agencies, and media centres. The market component governs the majority of our Board of Directors, while broadcasters play a surveillance role.
Thanks to this governance model and the collaboration between the parts – operating for a common interest, and whose choices are never tainted by convenience – Auditel unites all its components around the idea of mutual responsibility. This results in a quick decision-making process, which is nowadays crucial in order to identify and face the transformations brought about by a constant technological and regulatory evolution of the multimedia reality. Our mission is to measure and provide data depicting 24/7 and minute by minute, the entire digital, satellite, live and on-demand TV offer on all platforms and devices. A necessary (and monitored) task, as these data – at the core of advertising analyses and planning – express a currency, that is the unit of measurement used by all market players to assess return on investment in publishing and advertising.
Full name of the organisation:
Auditel s.r.l.
Postal Address:
Via Larga, 11 - 20122 Milano P.I./C.F. e iscrizione R.I. Milano
Phone: + 39-02-58298627 +39-348-5502699
Email: davide.crestani@auditel.it
Website: http://www.auditel.it/
Name(s) and Function(s) of main contact-persons in the organisation:
Davide Crestani